Ikea will pilot an online buyback service for secondhand furniture in Spain and Portugal before the end of December, with a potential UK launch if the trial succeeds. The retailer will offer vouchers for unwanted pre-owned items through the new online platform, expanding its existing in-store buyback program to reach a broader customer base.
Ikea already operates buyback services in physical stores across multiple markets, including the UK. The online version represents a significant expansion of that model. According to Ikea's own forecast, pre-owned goods are likely to capture 16% of the UK homewares market by next year, reflecting growing consumer demand for secondhand furniture as circular economy practices gain traction.
The timing of the pilot reflects broader market trends. The secondhand furniture sector has expanded considerably in recent years as consumers seek cost savings, sustainability options and access to a wider selection of items. By moving buyback online, Ikea aims to capitalize on this demand while reducing barriers to participation. Customers would no longer need to visit a physical store to sell back furniture, potentially increasing participation rates.
The pilot in Spain and Portugal will test operational logistics, customer uptake and the mechanics of online valuation and voucher issuance before any UK rollout. Success in those markets would likely inform the retailer's broader European strategy. No timeline for a wider European expansion has been announced.